Making sure spirits are properly presented on-shelf is a critical factor in sales success, says Peter Conner of Pollard Group.
‘The world likes more than the odd tipple. The Scotch Whisky Association has reported a record-breaking year for exports in 2017, growing in both volume and value to a total of £4.36bn, equivalent to 1.23bn bottles exported globally.
The skills and craftsmanship of the master blenders are a vital part of this success, with each whisky having its own distinctive taste and aromas. The challenge remains to attract the consumer to the pack in the first place and to create the appropriate image and on-shelf appeal in crowded and competitive markets’.
Read the full article which appears in Packaging Scotland here >>