INTRODUCTING FOTL

FRONT OPENING TOP LOADING PATENTED TECHNOLOGY FROM POLLARD BOXES

THE FOTL PROCESS ENABLES A BOTTLE TO BE PLACED AUTOMATICALLY INTO A PACK FROM ABOVE. THIS INNOVATION WAS DEVISED TO MEET THE GROWING DEMAND FOR FRONT OPENING BOXES WHILE MEETING THE NEED FOR A METHOD OF FILLING THAT WAS MORE EFFICIENT AND LESS COSTLY. PREVIOUSLY BOTTLES HAD TO BE PLACED INTO A FRONT OPENING PACK BY HAND, WHEREAS WITH THE INTRODUCTION OF FOTL A PACK CAN NOW BE FILLED ON EXISTING LINES.

FOTL

THE FOTL PACKS ARE DELIVERED ALREADY PACKED INTO BRANDED CASES OF SIX, MEANING THAT THE FILLED BOXES ARE THEN READY FOR IMMEDIATE ONWARD DELIVERY TO RETAILERS. IN THE RETAIL OUTLET, THE PACK CAN BE OPENED AT THE FRONT, ALLOWING THE BOTTLE TO BE SHOWCASED ON-SHELF TO ENHANCE ITS PRESENCE AND APPEAL

THE FOTL PACK INCORPORATES A VACUUM FORMING IN THE BASE INTO WHICH THE BOTTLE SITS. THE LID HAS A SIMILAR RECESS TO HOLD THE BOTTLE FIRMLY IN PLACE THROUGHOUT THE DISTRIBUTION CHAIN. THE LID ALSO FEATURES PROTRUSIONS ON EACH SIDE THAT LOCK INTO SLOTS IN THE TOP OF THE BOX TO PREVENT THE LID FROM BEING REMOVED, ENSURING THAT THE BOX CAN ONLY THEN BE OPENED FROM THE FRONT IN THE RETAIL ENVIRONMENT.

The front opening box has revolutionised the presentation of luxury drinks in recent years, enabling companies to maximise the appeal and premium image of the bottle, which is a major part of the brand experience and selling process. However, production lines are geared up to fill boxes from the top. We therefore worked on a solution that could combine the best of both worlds, and in so doing have been able to satisfy the sometimes contradictory demands of production and marketing.

PETER CONNER, POLLARD GROUP’S COMMERCIAL DIRECTOR